Madison Ave. Collective
est. 2008
Clarity for Communities
Madison Ave. Collective (MAC) makes the complex clear through brand definition, UX optimization, and strategic outreach for organizations serving the public good.
- Branding /
- Website Development /
- Communications
Sometimes you’ve got a question, but not an answer. Other times, you’re not even sure which question to ask.
Those challenges take research and creativity. Pinging multiple points of view, backing up to get the big picture — then diving into details with focus and precision to identify a solution and bring it to life. That’s what it takes to deliver results for our clients. For us, there’s nothing more fun.
We Help Our Clients Win
Recent thinking
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WCAG 2.2 Guidelines - What's NewLearn about the latest update in the Web Content Accessibility Guidelines (WCAG) to help websites become as inclusive as possible.
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Drupal or WordPress? Choosing the Right CMS for Your Higher Ed WebsiteBoth Drupal and WordPress have different strengths and weaknesses for building a college website. Learn which would work best for your school.
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Squarespace vs. WordPress: What’s best to build your website?The CMS platform you choose to host your website is like purchasing a home. Do you want to "rent" or "build"? Learn the pros and cons.
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Complex Organizations Find Clarity with MAC
Featured Case Studies on Branding, Website Development, and Strategic Communications
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Edmonds CollegeLocated just north of Seattle, Edmonds College offers both 2- and 4-year degrees while also striving to meet the needs of nontraditional students, community partners, and local businesses. Edmonds asked MAC to guide them in a complete overhaul of multiple public-facing websites in order to streamline user pathways, while also creating fresh brand messaging and marketing tools to help the college better tell its story.
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Ride ClackamasIn partnership with five separate transit agencies, Clackamas County selected MAC to develop an all-new digital transportation hub that enables Portland-area riders to view bus routes, get directions, and track bus locations from a single website.
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Oregon Department of Early Learning and CareOregon’s early childhood development organizations were fragmented, causing challenges for families seeking support. The Department of Early Learning and Care (DELC) was created to consolidate these resources, and they enlisted MAC’s help to design an inclusive visual identity and sub-brand system for the new unified agency.
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Linn-Benton Community CollegeLBCC knew it needed a new look. It also needed to reframe a conversation. How could this dynamic institution overcome its perception challenges? After a thorough search for an experienced branding design partner, LBCC chose the MAC.
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FamilyCore - Early Childhood & Family ResourcesFamilyCore is a community services network that connects parents of young children with a broad support system to meet challenges head-on. The newly formed organization was in need of branding, a website, and a marketing plan to introduce itself to the community. For this, they came to Madison Ave. Collective.
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Team Oregon - Motorcycle Training & CertificationTeam Oregon is the one-stop solution for getting a motorcycle endorsement. Working in partnership with the Oregon Department of Transportation and Oregon State University, the website developed by MAC provides easy access to training and certification for riders to get on the road safely.
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Benton CountyFor more than 133 years, the towering county courthouse has been a hard-to-miss symbol of local government. Problem was, an old-timey image of the historic building didn’t exactly capture this progressive community’s vision for the future. Benton County wanted to build a more modern, vibrant, and inclusive brand identity. And for that, they called on the MAC.
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