We help good brands raise their game.
Madison Ave. Collective (our friends call us the MAC) is a strategic branding design and website user experience firm. We use solid research to help our clients win.
- Strategy /
- Branding /
- UX Design
Sometimes you’ve got a question, but not an answer. Other times, you’re not even sure which question to ask.
Those challenges take research and creativity. Pinging multiple points of view, backing up to get the big picture — then diving into details with focus and precision to identify a solution and bring it to life. That’s what it takes to deliver results for our clients. For us, there’s nothing more fun.We Help Our Clients Win
ArticleHow to Unveil a New Brand Identity (Six Steps for Doing it Right)
A winning brand rollout strategy will guide you in the months and weeks leading up to—as well as after—the public reveal.
ArticleHow to Navigate Public Input When Designing a New Logo
Navigating the shark-infested waters of public input doesn’t have to be dangerous. Here’s what experience has taught us.
WorksheetInfographic: Step-by-step branding roadmap
So, you’re starting a new branding project. Where to begin?
Featured case studies
Do good work. Aim higher. Play and win. This is what it looks like.
Brand Name Pencils
Brand Name Pencils (BNP) is the world’s largest online vintage pencil store. But after fourteen years, the site was sorely outdated and sales were sinking. It was time for a clean sheet of paper and a strategic partner to help them recapture market share. For that, BNP leaned on the MAC.View Case Study