Public-Serving Organizations Find Clarity with MAC
Madison Ave. Collective (MAC) makes the complex clear through brand definition, website optimization, and strategic campaigns for community-focused organizations and institutions.
- Branding
- Web Development
- Marketing
Eliminate uncertainty. Bring your stakeholders together, serve your community, and fulfill your mission.
When change is rumbling, you need a partner to help you navigate with confidence. MAC draws on scientific research, vetted processes, and a track record of success to spark reactions and get results—delivering brands, websites and campaigns that aren’t just a good idea. They’re a good investment.
Who We Work With
Recent thinking
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WCAG 2.2 Guidelines - What's NewLearn about the latest update in the Web Content Accessibility Guidelines (WCAG) to ensure your website is inclusive to all.
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Creating a Gen Z-Friendly College Experience (and Website)Thanks to the availability of information at their fingertips, Gen Z evaluates colleges against more criteria than any generation before. Here are 5 factors to consider when creating a college website that appeals to this younger generation.
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How to Build Out Your Organization’s Sub-Branding StrategyLearn about the different elements of good sub-brands as a part of your organization's overall brand architecture.
Our Experience As a Public‑Good Partner
Featured Case Studies on Branding, Website Development, and Strategic Communications
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Colorado Community College SystemColorado Community College System needed a new website — one that would capture their efforts overseeing 13 community colleges, as well as their work with the state legislature and business leaders. With a wealth of web content to be updated and managed, they sought a partner who was up to the task.
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Edmonds CollegeLocated just north of Seattle, Edmonds College offers both 2- and 4-year degrees while also striving to meet the needs of nontraditional students, community partners, and local businesses. Edmonds asked MAC to guide them in a complete overhaul of multiple public-facing websites in order to streamline user pathways, while also creating fresh brand messaging and marketing tools to help the college better tell its story.
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Ride ClackamasIn partnership with five separate transit agencies, Clackamas County selected MAC to develop an all-new digital transportation hub that enables Portland-area riders to view bus routes, get directions, and track bus locations from a single website.
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Oregon Department of Early Learning and CareOregon’s early childhood development organizations were fragmented, causing challenges for families seeking support. The Department of Early Learning and Care (DELC) was created to consolidate these resources, and they enlisted MAC’s help to design an inclusive visual identity and sub-brand system for the new unified agency.
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Linn-Benton Community CollegeLBCC knew it needed a new look. It also needed to reframe a conversation. How could this dynamic institution overcome its perception challenges? After a thorough search for an experienced branding design partner, LBCC chose MAC.
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Linn TogetherLinn Together came to MAC to further their public health mission by preventing and reducing youth substance use. They needed a strategic partner to develop a distinctive, inviting brand; a robust website; and an ongoing series of large, educational media campaigns.
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Benton CountyFor more than 133 years, the towering county courthouse has been a hard-to-miss symbol of local government. Problem was, an old-timey image of the historic building didn’t exactly capture this progressive community’s vision for the future. Benton County wanted to build a more modern, vibrant, and inclusive brand identity. And for that, they called on MAC.
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