Clarity for Communities
Madison Ave. Collective (MAC) makes the complex clear through brand definition, website optimization, and strategic communications for organizations serving the public good.
- Branding /
- Web Development /
Sometimes you’ve got a question, but not an answer. Other times, you’re not even sure which question to ask.
Those challenges take research and creativity. Pinging multiple points of view, backing up to get the big picture — then diving into details with focus and precision to identify a solution and bring it to life. That’s what it takes to deliver results for our clients. For us, there’s nothing more fun.We Help Our Clients Win
ArticleWCAG 2.2 Guidelines - What's New
Learn about the latest update in the Web Content Accessibility Guidelines (WCAG) to help websites become as inclusive as possible.
ArticleDrupal or WordPress? Choosing the Right CMS for Your Higher Ed Website
Both Drupal and WordPress have different strengths and weaknesses for building a college website. Learn which would work best for your school.
ArticleSquarespace vs. WordPress: What’s best to build your website?
The CMS platform you choose to host your website is like purchasing a home. Do you want to "rent" or "build"? Learn the pros and cons.
Complex Organizations Find Clarity with MAC
Featured Case Studies on Branding, Website Development, and Strategic Communications
Located just north of Seattle, Edmonds College offers both 2- and 4-year degrees while also striving to meet the needs of nontraditional students, community partners, and local businesses. Edmonds asked MAC to guide them in a complete overhaul of multiple public-facing websites in order to streamline user pathways, while also creating fresh brand messaging and marketing tools to help the college better tell its story.View Case Study
Oregon Department of Early Learning and Care
Oregon’s early childhood development organizations were fragmented, causing challenges for families seeking support. The Department of Early Learning and Care (DELC) was created to consolidate these resources, and they enlisted MAC’s help to design an inclusive visual identity and sub-brand system for the new unified agency.View Case Study
FamilyCore - Early Childhood & Family Resources
FamilyCore is a community services network that connects parents of young children with a broad support system to meet challenges head-on. The newly formed organization was in need of branding, a website, and a marketing plan to introduce itself to the community. For this, they came to Madison Ave. Collective.View Case Study
Team Oregon - Motorcycle Training & Certification
Team Oregon is the one-stop solution for getting a motorcycle endorsement. Working in partnership with the Oregon Department of Transportation and Oregon State University, the website developed by MAC provides easy access to training and certification for riders to get on the road safely.View Case Study
For more than 133 years, the towering county courthouse has been a hard-to-miss symbol of local government. Problem was, an old-timey image of the historic building didn’t exactly capture this progressive community’s vision for the future. Benton County wanted to build a more modern, vibrant, and inclusive brand identity. And for that, they called on the MAC.View Case Study