Madison Ave. Collective

est. 2008

We help good brands raise their game.

Madison Ave. Collective (MAC) is a strategic branding and UX design firm. We create game plans for brands that win.

Strategy /
Branding /
UX Design

Our Services

Sometimes you’ve got a question, but not an answer. Other times, you’re not even sure which question to ask.

Those challenges take research and creativity. Pinging multiple points of view, backing up to get the big picture — then diving into details with focus and precision to identify a solution and bring it to life. That’s what it takes to deliver results for our clients. For us, there’s nothing more fun.

We Help Our Clients Win

Recent thinking

Worksheet

Infographic: Step-By-Step Branding Roadmap

So, you’re starting a new branding project. Where to begin?

Article

The Half-day Brand Messaging Workshop (What It Is, Why It Works)

Our 4-hour brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.

Article

How to Unveil a New Brand Identity (Six Steps for Doing it Right)

A winning brand rollout strategy will guide you in the months and weeks leading up to—as well as after—the public reveal.

Articles Worksheets eBooks

resources

Featured case studies

Do good work. Aim higher. Play and win. This is what it looks like.

FamilyCore
FamilyCore is a community services network that connects parents of young children with a broad support system to meet challenges head-on. The newly formed organization was in need of branding, a website, and a marketing plan to introduce itself to the community. For this, they came to Madison Ave. Collective.
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Linn-Benton Community College
LBCC knew it needed a new look. It also needed to reframe a conversation. How could this dynamic institution overcome its perception challenges? After a thorough search for an experienced branding design partner, LBCC chose the MAC.
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Heartland Humane
Heartland Humane Society needed a warmer, more inviting brand image to better communicate their love for pets and service to the community. For that, they called on the MAC.
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Brand Name Pencils
Brand Name Pencils (BNP) is the world’s largest online vintage pencil store. But after fourteen years, the site was sorely outdated and sales were sinking. It was time for a clean sheet of paper and a strategic partner to help them recapture market share. For that, BNP leaned on the MAC.
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CC:Media
To better reflect its role in the community, this nonprofit media center asked the MAC to guide them through a comprehensive rebranding effort that included naming, messaging, and brand identity design.
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Town & Country Realty
The Town & Country brand has been a mainstay in mid-Willamette Valley realty since 1951. Upon purchasing the company, the new owners knew they wanted to refresh the firm’s branding and messaging. But how to do so while maintaining the company's unmistakable legacy in the community?
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Benton County
For more than 133 years, the towering county courthouse has been a hard-to-miss symbol of local government. Problem was, an old-timey image of the historic building didn’t exactly capture this progressive community’s vision for the future. Benton County wanted to build a more modern, vibrant, and inclusive brand identity. And for that, they called on the MAC.
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