Madison Ave. Collective
est. 2008
We help good brands raise their game.
Madison Ave. Collective (MAC) is a strategic branding and UX design firm. We create game plans for brands that win.
- Strategy /
- Branding /
- UX Design
Sometimes you’ve got a question, but not an answer. Other times, you’re not even sure which question to ask.
Those challenges take research and creativity. Pinging multiple points of view, backing up to get the big picture — then diving into details with focus and precision to identify a solution and bring it to life. That’s what it takes to deliver results for our clients. For us, there’s nothing more fun.
We Help Our Clients Win
Recent thinking
Worksheet
How to Develop a Winning Website User Research SurveyFollow this step-by-step guide to uncover user impressions, confusions, and roadblocks with your organization’s website.
Worksheet
Infographic: Step-By-Step Branding RoadmapSo, you’re starting a new branding project. Where to begin?
Article
The Half-day Brand Messaging Workshop (What It Is, Why It Works)Our 4-hour brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.
More
resources
Featured case studies
Do good work. Aim higher. Play and win. This is what it looks like.
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Edmonds CollegeLocated just north of Seattle, Edmonds College offers both 2- and 4-year degrees while also striving to meet the needs of nontraditional students, community partners, and local businesses. Edmonds asked MAC to guide them in a complete overhaul of multiple public-facing websites in order to streamline user pathways, while also creating fresh brand messaging and marketing tools to help the college better tell its story.
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Team OregonTeam Oregon is a one-stop solution for Oregonians who want to get their motorcycle endorsement. Working in partnership with Oregon Department of Transportation and Oregon State University, it provides all the training and certification that riders need to get on the road, safely and smoothly.
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Linn-Benton Community CollegeLBCC knew it needed a new look. It also needed to reframe a conversation. How could this dynamic institution overcome its perception challenges? After a thorough search for an experienced branding design partner, LBCC chose the MAC.
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Heartland HumaneHeartland Humane Society needed a warmer, more inviting brand image to better communicate their love for pets and service to the community. For that, they called on the MAC.
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Brand Name PencilsBrand Name Pencils (BNP) is the world’s largest online vintage pencil store. But after fourteen years, the site was sorely outdated and sales were sinking. It was time for a clean sheet of paper and a strategic partner to help them recapture market share. For that, BNP leaned on the MAC.
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FamilyCoreFamilyCore is a community services network that connects parents of young children with a broad support system to meet challenges head-on. The newly formed organization was in need of branding, a website, and a marketing plan to introduce itself to the community. For this, they came to Madison Ave. Collective.
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Benton CountyFor more than 133 years, the towering county courthouse has been a hard-to-miss symbol of local government. Problem was, an old-timey image of the historic building didn’t exactly capture this progressive community’s vision for the future. Benton County wanted to build a more modern, vibrant, and inclusive brand identity. And for that, they called on the MAC.
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