Madison Ave. Collective
est. 2008
We help good brands raise their game.
Madison Ave. Collective (our friends call us the MAC) is a strategic branding design and website user experience firm. We use solid research to help our clients win.
- Strategy /
- Branding /
- UX Design
Sometimes you’ve got a question, but not an answer. Other times, you’re not even sure which question to ask.
Those challenges take research and creativity. Pinging multiple points of view, backing up to get the big picture — then diving into details with focus and precision to identify a solution and bring it to life. That’s what it takes to deliver results for our clients. For us, there’s nothing more fun.
We Help Our Clients Win
Recent thinking
Article
How to Unveil a New Brand Identity (Six Steps for Doing it Right)A winning brand rollout strategy will guide you in the months and weeks leading up to—as well as after—the public reveal.
Article
How to Navigate Public Input When Designing a New LogoNavigating the shark-infested waters of public input doesn’t have to be dangerous. Here’s what experience has taught us.
Worksheet
Infographic: Step-by-step branding roadmapSo, you’re starting a new branding project. Where to begin?
More
resources
Featured case studies
Do good work. Aim higher. Play and win. This is what it looks like.
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AboundColleges of Distinction wanted to launch a new suite of college guidance services, expand into an underserved market, and compete with major national players. But they faced complex challenges. To overcome those, they turned to the MAC.
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ShadowserverShadowserver provides Internet security services of dizzying scope and profound impact — yet given its quiet approach, uncommon business model, and confusing visual identity, it faced a major perception problem. To strategize the way forward, they hired the MAC.
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Willamette Community BankIn a saturated marketplace, Willamette Community Bank needed to differentiate, reach their four core audiences, and replace an antiquated brand and website. To develop their answers, they came to the MAC.
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Brand Name PencilsBrand Name Pencils (BNP) is the world’s largest online vintage pencil store. But after fourteen years, the site was sorely outdated and sales were sinking. It was time for a clean sheet of paper and a strategic partner to help them recapture market share. For that, BNP leaned on the MAC.
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Linn-Benton Community CollegeLBCC knew it needed a new look. It also needed to reframe a conversation. How could this dynamic institution overcome its perception challenges? After a thorough search for an experienced branding design partner, they chose the MAC.
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