Madison Ave. Collective
est. 2008
We help good brands raise their game.
Madison Ave. Collective (our friends call us the MAC) is a strategic branding design and website user experience firm. We use solid research to help our clients win.
- Strategy /
- Branding /
- UX Design
Sometimes you’ve got a question, but not an answer. Other times, you’re not even sure which question to ask.
Those challenges take research and creativity. Pinging multiple points of view, backing up to get the big picture — then diving into details with focus and precision to identify a solution and bring it to life. That’s what it takes to deliver results for our clients. For us, there’s nothing more fun.
We Help Our Clients Win
Recent thinking
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The Half-day Brand Messaging Workshop (What It Is, Why It Works)Our 4-hour brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.
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How to Unveil a New Brand Identity (Six Steps for Doing it Right)A winning brand rollout strategy will guide you in the months and weeks leading up to—as well as after—the public reveal.
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How to Navigate Public Input When Designing a New LogoNavigating the shark-infested waters of public input doesn’t have to be dangerous. Here’s what experience has taught us.
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resources
Featured case studies
Do good work. Aim higher. Play and win. This is what it looks like.
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Linn-Benton Community CollegeLBCC knew it needed a new look. It also needed to reframe a conversation. How could this dynamic institution overcome its perception challenges? After a thorough search for an experienced branding design partner, LBCC chose the MAC.
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Heartland HumaneHeartland Humane Society needed a warmer, more inviting brand image to better communicate their love for pets and service to the community. For that, they called on the MAC.
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AboundColleges of Distinction wanted to launch a new suite of college guidance services, expand into an underserved market, and compete with major national players. But they faced complex challenges. To overcome those, they turned to the MAC.
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Brand Name PencilsBrand Name Pencils (BNP) is the world’s largest online vintage pencil store. But after fourteen years, the site was sorely outdated and sales were sinking. It was time for a clean sheet of paper and a strategic partner to help them recapture market share. For that, BNP leaned on the MAC.
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CC:MediaTo better reflect its role in the community, this nonprofit media center asked the MAC to guide them through a comprehensive rebranding effort that included naming, messaging, and brand identity design.
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Willamette Community BankIn a saturated marketplace, Willamette Community Bank needed to differentiate, reach their four core audiences, and replace an antiquated brand and website. To develop their answers, they came to the MAC.
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