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Icon do’s and don’ts: What you need to know before incorporating icons in your next projectIcons often get overlooked. This is probably because their job is a thankless one: Enhance the content without being too distracting. After all, your audience wants to be able to get information as quickly as...
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Nine words branding designers use that are often misunderstood by their clientsIt happens all the time. In just about every meeting with every client there’s a point when words stop working as expected. You say one thing; your client hears another. Miscommunication with clients is particularly...
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One secret all great technology branding strategies have in commonLet’s come right out and say it: technology branding strategies are undervalued. In an industry racing to define the future,...
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Technology branding strategies: How to code your identity for humansYou’ve spent countless hours developing a game-changing technology. You know all the nitty gritty details of its functionality and want...
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Branding for nonprofits: How to get internal buy-in and build a stronger brandNonprofits exist to make an impact. And branding can help you deepen the impact you make: clarifying your goals, translating...
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Branding for nonprofits: How to tell a story that wins you followersBranding for nonprofits is not just a fundraising tactic. In fact, it’s not a tactic at all. Branding is a...
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Six things that make great healthcare branding strategies successfulAs a healthcare marketer, you long to be top-of-mind when someone is looking for a new provider. You strive to...
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When to outsource your healthcare marketing strategyLast summer, Forrester Research made an observation. Times are changing in marketing, and thanks to the recent flood of digital...
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Five things you need to know about Gen Z, starting yesterdayAll right. It’s time to talk about Gen Z. Meet the population demographic born between 1996 and 2010 — the...
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Marketing to millennials: Create a message they can’t ignoreMillennials — currently between the ages of 23 to 37 years old — are estimated to yield $200 billion in...
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How to reach fundraising goals through generational marketingIt’s a summer evening and you’re attending a benefit concert for a local nonprofit. As your eyes sweep the crowd,...
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Generational targeting: From millennials to baby boomers, one message won’t computeAs business leaders and marketers, we know the importance of using different marketing strategies to reach specific audience segments. Despite...
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If content is king, IA is the castleEvery effective website needs a foundation. Within it, content strategy and information architecture (IA) are two essential layers. These strategic...
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How to match your marketing funnel with web content strategyIn the rare case, a visitor comes to your website and immediately signs up for your service or purchases your...
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Your game plan for a winning website: 8 key elements of a content strategyYou wouldn’t launch a business without a plan. Likewise, launching a website without a strategy will leave you with a...
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UX … it’s more than just graphic designA content strategist sits at a table with a stack of user personas, drawing bubbles on a page, mapping the...
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Are breadcrumbs still fresh for UX?For the better part of 16 years I’ve been designing websites and other screen interfaces, and during this time I...
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UX? UI? What?So you want to build a website. Sounds simple, right? Do a quick search on Craigslist and you’ll find plenty...
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Branding for ROIWhy does branding matter? What’s the point? And when will it pay off? Allow me to paint you a picture....
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How a good brand speaks to your customers (but not necessarily to you)You are not your target audience. Okay, maybe you are. Maybe you buy all the same shoes you sell. Maybe...
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How to communicate your story and make it uniqueLet’s face it. There are a lot of businesses out there that are doing pretty much the same thing you...
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Taglines, slogans, and other messaging: New rules for differentiation in higher edMore than just words Whether it’s a tagline or a slogan, a motto, or a mantra, the rules are the...
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A better way to brand and market online degreesUniversities coast-to-coast are offering an ever-increasing number of degrees and certificates online these days (craft brewing or turf grass management,...
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RFPs done rightLove ’em or hate ’em, Request for Proposals (RFPs) are standard practice for many non-profit, higher education, and government organizations,...
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Want the best results and value on your next project? Skip the RFPThe Request for Proposal (RFP) process was developed for the well-intentioned purposes of leveling the playing field, minimizing bias, and...
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Use phased projects to help you avoid the RFP processRequest for Proposal (RFP) is a time-tested procurement process that’s consistently worked well for some organizations in purchasing commodities and...
More Resources
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eBook
The smart start to developing your new brand identityAll branding and marketing projects start with questions. Lots of questions. In order to uncover unknowns and proceed with confidence,...
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eBook
The smart start to developing your new websiteAll website development projects start with questions. Lots of questions. In order to uncover unknowns and proceed with confidence, we...
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eBook
Guide to Messaging ComponentsFrom positioning statements to elevator pitches to taglines, here are eight messaging elements you can use to define and promote...
