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The Half-day Brand Messaging Workshop (What It Is, Why It Works)Our 4-hour brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.
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How to Unveil a New Brand Identity (Six Steps for Doing it Right)A winning brand rollout strategy will guide you in the months and weeks leading up to—as well as after—the public reveal.
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How to Navigate Public Input When Designing a New LogoNavigating the shark-infested waters of public input doesn’t have to be dangerous. Here’s what experience has taught us.
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Checklist of Federal and State Requirements for Developing an Accessible Website in Washington StateUnderstand state and federal law: How to develop an accessible website in the Washington State.
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Checklist of Federal and State Requirements for Developing an Accessible Website in OregonUnderstand state and federal law: How to develop an accessible website in the Oregon.
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Icon do’s and don’ts: What you need to know before incorporating icons in your next projectIcons often get overlooked. This is probably because their job is a thankless one.
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Nine words branding designers use that are often misunderstood by their clientsBrand vs. logo, icon vs. illustration, tagline vs. slogan ... what’s the difference?
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How to match your marketing funnel with web content strategyWith an in depth understanding of your audience and industry appropriate marketing funnel, you can accurately align your web content strategy to the customer journey.
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How to communicate your story and make it uniqueLet’s face it. There are a lot of businesses out there that are doing pretty much the same thing you are.
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More Resources
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Worksheet
Infographic: File format decision guideShould your logo should be in JPG or SVG format? And what’s the deal with CMYK vs. RGB? Clear away the confusion with this handy decision guide.
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eBook
The MAC Guide to Naming an Organization, Product, or ServiceWhether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
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eBook
The smart start to developing your new brand identityWhat do all branding and marketing projects have in common when they begin? The answer is ... uncertainty.
